Rosewood Court

Rosewood Court
Broke the Rental Rate Ceiling in Uptown

Rosewood Court was a great assignment. I remember asking a colleague why we couldn’t get tenants to pay $50 for its upper floors. I reminded her that the people who would sign those leases probably were paying several dollars a bottle for branded water. We came up with a great campaign that revolved around the building’s superior sponsorship, location, and finishes — and articulated it over and over to the tenant and brokerage community in a great marketing suite my team designed in the Rosewood Crescent Hotel overlooking the construction site. In the end, we didn’t get $50, but we did push $40, and the building opened with 70% of it leased.

Cityplace

Cityplace
Created Clarity and Chased Down Targeted Tenants

My team and I took this trophy over for a joint-venture ownership about one year after they purchased it. 7-Eleven had vacated the top half of the building, and plans to convert the vacant space to luxury residential condominiums had been shelved. We designed a first-class marketing and leasing program emphasizing the building’s high-rise office availability, proximity to executive housing, and previously undersold but burgeoning amenity base. More important, we created a list of the five tenants we thought were a perfect match for the asset and worked the deals non-stop. Big leases resulted.

Chase Tower

Chase Tower
Energized Dallas’ Signature Asset

High-end marketing starts with targeting the right customer and isolating the desired competition. Plain and simple, Chase Tower was oriented the wrong way when we took it over in 2004 — rents were too low and the building was languishing. My team and I overhauled the building’s “tenant experience” offering, immediately improved the quoted rent $5.00, executed a $4 million renovation, and even termed the submarket “Midtown” to redefine the area. It worked. Big time. We drove occupancy from 73% to 81% with several clutch leases. Building on that success, the building sold and we represented an entrepreneurial ownership group in increasing occupancy levels another ten points and improving rental rates to a level approaching those of The Crescent.

International Plaza

International Plaza
Led the Market Up and Delivered

They say you have to buy right to make money in real estate. This being the case, your underwriting better be tight. We advised an entrepreneurial buyer, and its institutional capital partners, that rental rates could be improved by $4.00 per square foot from the previous quote and space absorbed almost immediately in this half-empty complex. Then we delivered nearly 100,000 square feet of absorption at the top rates on the Tollway.